Instagram Reels is firmly established as a key part of effective social media marketing strategies. Creators report approximately 33% higher engagement when using a combination of jump cuts and storytelling hooks in their Reels. Approximately 54% of viral Reels in the past month contained on-screen captions or highlighted keywords. About 61% of the Reels that went viral last year featured quick transitions or jump cuts to maintain viewer attention. Approximately 49% of viewers admit they usually skip horizontal or cropped Reels due to difficulty viewing content. Make a short video by starting it with a screenshot of your recent album and selecting the best photos from the same folder to show in a fast-paced loop. This trend is about how technology and creativity work together. The related moments and connection to routine life are what makes this trend popular. If you and your bestie are looking for a new trend to hop on, this one is for you. Use this audio to show of your best sellers, your top requested services, or your 10 most frequently asked question—really anything you have 10 of! This audio is all about showing off what keeps you up at night - from your crazy business ideas to the hobbies you just can’t put down. Given the importance of clear audio in trending reels, a wireless microphone would significantly improve the sound quality of videos, which is vital for engaging content, especially for trends leveraging specific audio and storytelling. Based on the emphasis on high-quality, visually appealing content for trending reels, a ring light is essential for creators to ensure optimal lighting for their videos, enhancing professionalism and engagement. When you use a combination of 100% viral reels hashtags and trending topics, your content reaches both niche and mass audiences. Utilizing relevant and trending hashtags in your Instagram reel video can help increase your reach and get you more engagement to gain viral status. For this type of Reel, use popular hashtags from the industry you’re representing to maximize reach. Plus, it’s relatable and builds a stronger connection with your audience. People love seeing the faces behind the content, so this one is the perfect Instagram Reels trend to jump on ASAP. A post shared by Dr Aparna Anand (@aparnaappuzz) A post shared by MEMEZAR • Comedy and Culture (@memezar) Since a massive part of the population remains active on social media in India, we witness new social media sensations on Instagram every day. This data can help you refine your hashtag strategy over time and make more informed decisions. Use Instagram Insights to track how well your hashtags are performing. The green screen trend lets you place yourself in any setting, from a famous movie scene to a popular topic. It feels like a first-person experience, making your content more personal. POV (Point of View) Reels let viewers see things from your perspective, whether it’s a day in your life or a special event. This trend features visually satisfying transformations. Use Instagram’s built-in poll stickers to make it easy and fun, then share the results in a follow-up Reel to keep your audience engaged. Some widely popular reel hashtags include #food, #foodie, and #foodporn. The below fitness Reel by creators @fitnessflo.pro, and @caroline.gravity is a seamless blend of educational and promotional content. Notice how his caption is crystal clear, and the hashtags used – #creator, #contentmarketingtips, #marketing, #growthmarketing – are both niche-targeted and high-performing. The image below, shows a reel by @itsryanto, a content creator known for breaking down marketing and creator economy playbooks. Other popular reel hashtags that you can use here are #foryou or #fyp. Best Instagram Reels Ideas for Influencers Instagram Reels is the latest in a line of features and apps that are incredibly useful for getting and keeping customer attention so you can grow your reach on social media. Yet again, Nike’s #JustDoIt slogan is a perfect example of how a simple branded hashtag can drive millions of posts back to your brand. Encourage your followers to use your branded hashtag in their posts to increase brand visibility and create a sense of community around your brand. You can place hashtags in your captions or in the first comment of your post. Focus on the most relevant and high-performing hashtags to keep your post clean and effective. Best Instagram Reels Hashtags to Boost Engagement WAP by Cardi B and Megan Thee Stallion is the ultimate anthem for bold, unapologetic content. Gimme More by Britney Spears is a timeless pop classic that brings a sultry and energetic vibe to your Reels. The song’s empowering message about moving on makes it ideal for content celebrating personal growth or transformations, ensuring your Reel is not just entertaining, but also inspiring. The groovy bassline and confident vocals are perfect for fashion showcases, dance challenges, or upbeat lifestyle content. Repurpose High-Performing Content However, if you embrace these changes as opportunities, you can take advantage of them to increase your reach and engagement. Achieving the highest views on Instagram Reels is a combination of creativity, strategic planning, and understanding what resonates with your audience. Reels that become the most watched Instagram reels often have a unique twist, strong visual appeal, and a message that resonates widely across different demographics. The video features impressive stunts, keeping the audience guessing and enhancing its shareability. But this audio is the perfect way to share a best selling product, a promotion, or really anything else you (or your audience) really wants for the holiday. If you have any holiday content to share, this is the time to use it up. 2025 recaps are everywhere right now — it's one of the biggest trends as we head into the new year. Use this audio to level up your Valentine’s Day content — outfits, parties, promos, you name it. This song is perfect for wedding brands or any content that simply celebrates love. But don’t save it for romantic content, use this song across any festive holiday content. This is an easy, breezy, instrumental song, especially perfect to back any sort of lifestyle content. Check out the how-to video and get set to make your next haul video unforgettable. Hop on this trend quick—it's blowing up! Celebrate the flow state with this trend. This trend celebrates something you're glad you did when you were younger—good, bad, or otherwise. Reels posted between 7 PM and 9 PM receive the highest average engagement rate at 61%, compared to other times at 43%. Instagram Reels generate 22% more engagement, with Reels at 68% compared to standard Instagram posts at 46%. So, these were some viral content that the Indian audience loved, which one was your popular and favorite from the above list do let us know in the comment section. Well, we found some amazing reels we know you would love to watch, scroll below to have a look at some viral reels that have become memes too in the past few days! Do you want to know about the reels India loved and made viral? The trending TikTok Videos tab can be particularly helpful in identifying viral moments early. For extra content creation help, you can join the Creators broadcast channel to have news of Instagram’s latest features and trends sent straight to your Instagram inbox. The account regularly shares Instagram tips and tricks, current reel trends, filming, editing, and transition tutorials, along with new Instagram features to try out. Our data shows that Reels posted without hashtags saw a 23% better reach than those loaded with hashtags.Then your Explore page is the place to be if you want to go beyond your usual niche as it’s meant to introduce non-algorithmic content.You can also share them on TikTok and YouTube to connect with new followers and increase engagement.Meanwhile, IGTV and in-feed video posts only get 100 to 200 likes.In this article, we’ve curated a list of popular Instagram songs, each offering a unique vibe that can transform your video into a viral sensation.Instead, you want to create Reels that people who need your services will get.From Reels to shoppable posts, explore the latest trends, stats, and strategies to boost your marketing in 2026. It encourages engagement as viewers may ask questions or share their experiences. This content can motivate and inspire others while building a sense of community. This content is engaging and can inspire viewers to experiment with their style. This content humanizes you and allows followers to relate to your experiences. Reels are Highly Popular among Sporting Brands Irina is a freelance conceptual copywriter with an ethical edge and an advertising agency background.Thanks to the timer and countdown, you can also record your video clips hands-free.Instagram wants this newest feature to be a success so reels published on Instagram are getting a boost in organic reach.Well, trending reels are of course there to simply create the one by yourself.This could result in hashtags for your NYC bookstore being “#nycbookstore,” “#books,” and “#reeloftheday.”When selecting influencers for collaboration, consider their audience, values, and content style.Instagram’s algorithm provides approximately 32% more visibility to Reels containing keywords in the caption relevant to video content. Schedule Instagram Reels for maximum engagement with Later. Videos with the most views gained over 24 hours or 7 days. Everything you need to know about Instagram for business — profile setup, content formats, growth strategy, insights, and Instagram ads. Leave room for original audio or voice-overs that showcase your unique brand voice. In this reel, Khaby Lame is giving a very hilarious parody about one wrong attempt of a fish catch. He did a funny reaction video in which he had a tray of food in his hand. Pure comedic genius by Khaby Lame was the response to this video. In this video of Khaby Lame, a woman walks on some elevated ground when, at one moment, she and the device she is walking on collapse. For example, if you just recently traveled somewhere as a business or have some pictures from a job you just completed, you can combine all of those photos into one video. This will also you to build more content and promote your account. You can organically post your Reel as is through the Reel platform (it will then show up in your Reels tab), or also publish it on your own feed. If you’re looking to take your Instagram Reels to the next level, we found a great video that breaks down exactly how to go viral. Even though Reels can be up to 90 seconds, shorter videos (15–30 seconds) tend to perform better. Using popular sounds and challenges increases the chances of your video going viral. Check Instagram’s Reels Explore page and TikTok trends to see what’s gaining traction. This content is easily digestible and encourages sharing, as people love to pass on useful information. A successful reel gets you quick attention, reaches your content goal, and gets your interaction higher than any other posts. The reels that are creative, so unique, and follow the current trends are most likely to go viral on Instagram. We have just shared the trending Instagram reels that most people use right now. The credibility those engagement signals can give you will go a long way in increasing not just your overall engagement rate but also your conversion rate. The international audience may not buy a product from you. If you are a B2B or B2C brand, you’ll want to make your captions more accessible to international audiences. Adding closed captions will not only accommodate them, but also people who have hearing difficulties. Trending Reels Songs (December This can highlight your skills and provide a dynamic visual experience for your audience. Travel Reels can attract a wide audience, especially if you showcase unique locations and experiences. This type of content can attract viewers who are avid readers and looking for their next read. Capture moments like a sunset or your work process over time. As such, you can significantly boost your chances of attracting viewers by participating in one of these Instagram Reels trends. One of the best ways to leverage Instagram Reels is by following trends. Analyze Instagram Insights to identify the times when your followers are most active and post accordingly. Focus on creating high-quality, engaging content that resonates with your audience. Understanding the algorithm, leveraging viewer psychology, and using effective strategies can enhance your chances of reaching 100K views. This song is perfect for creators who want their clips to carry a sense of balance and mindfulness. Peaceful and grounding, it keeps listeners in a state of calm focus, making it ideal for wellness content and art showcases. It’s the perfect soundtrack when you want your content to feel relaxed, fresh, and positive. People start sharing it with friends, family, and online connections on social media platforms like TikTok, YouTube, Facebook, Instagram, and others. But in the internet world, everyone wants to go viral. That’s a classic example of what it means to go viral online. X (Twitter) isn’t a dedicated video platform like YouTube, Instagram, or TikTok. However, with nearly 3 billion monthly active users, it is still the world’s most widely used social network. Share Reels regularly and use relevant hashtags to increase discoverability. Use auto-captions or text overlays to make your content accessible and keep viewers engaged. Adding popular audio increases your chances of appearing in more feeds. Discover the most-hearted Shorts content Discover viral TikToks sparking massive discussions She writes with an ear to the audience and an eye on business outcomes. Instagram Reels with captions or subtitles experience about 38% longer average viewer retention compared to videos without captions. Approximately 49% of Reels users say that the audio quality directly affects their decision to continue watching the video. Trending audio clips typically peak in popularity within approximately 7-10 days of their initial viral usage on Reels. Reels audio from movie clips or TV shows experienced an engagement boost of approximately 36% compared to standard music tracks in the past year. This audio is being used for end-of-chapter moments and life transitions. A post shared by Ben Andrews (@ben.andrews28) Use wide-angle shots and soft lighting to create a dreamlike atmosphere that matches the audio’s ambient feel. So, for sponsored content or paid ads, you may prefer to use Meta's royalty-free sounds library. Discover tailored workflows for teams, industries, and individuals—to plan, create, edit, and schedule content. We focus on providing a thorough understanding of social media, how to use it and why it is important in today’s business. Social Media Magazine is an online community of like-minded individuals, all focused on getting the most out of their social media presence. Videos shorter than 10 seconds achieve approximately 67% average viewer retention, compared to 41% for videos exceeding 45 seconds.Gimme More by Britney Spears is a timeless pop classic that brings a sultry and energetic vibe to your Reels.It lets creators lean into introspection without being heavy.It’s the season to be jolly, and this viral mashup is leading the way!The following are perfect hashtags for both business owners and regular users to get noticed.This is the basis for how we’ve found the trending songs and audios for IG Reels below, along with official picks from the Instagram @creators account.With thousands — even millions — of creators sharing to Instagram Reels daily, thinking of original ideas is one tall order.Use the space method to format posts. Adding hashtags to your Instagram Reels should be a no-brainer. Remember, rends can change quickly, so always be on the lookout for new and emerging hashtags. Below is a list of 250+ top hashtags for various industries like fashion, travel, fitness and food. Capitalizing on existing hashtags is great—but what about creating your own hashtag? You might stumble upon some highly engaging hashtags your competitors might be neglecting. And there you have it, the latest Instagram Reels trends and popular audios we’ve spotted on the platform every month over the last months.Hashtags help your content appear in search and explore feeds, boosting visibility beyond your followers.For example, Maybe your audience loves tutorials but isn’t into challenges.Use this audio to talk about your fall wardrobe, favorite food options, or activities to do.Here’s a quick roundup of 12 trending (and easy to replicate) reels you can add to your content calendar.Take your audience behind the scenes and give them a snippet of what it’s like to work there.People instantly know the song, but the remix makes them stay to see how the video plays out. Explore effective strategies in this article on tricks to get more views on Instagram Reels to maximize your reach. Samsung’s Galaxy S23 Ultra camera showcase captivated viewers with its stunning visual effects, making it one of the most viewed reels on Instagram. Featuring BTS’s J-Hope taking a selfie, this reel drew massive views by leveraging BTS’s immense global fanbase, combining pop culture with high-quality visuals. This article dives into the most popular Reels, examining what makes them stand out and how creators can leverage these insights to maximize their reach. Maximize your Instagram Reels performance with the perfect posting time. Moreover, Instagram Reels’ primary purpose is to entertain, inform, and inspire audiences.But your audience will appreciate you doing it at least from time to time.That said, the combination of factors that the algorithm uses to decide which Reels to push is complex enough so that even new creators have a decent chance of success.An ASMR Reel featuring simple soap cutting or whispering can garner upwards of 100,000 views overnight, showcasing the trend’s unexpected power to captivate and soothe audiences.Did you find this post helpful?The image below, shows a reel by @itsryanto, a content creator known for breaking down marketing and creator economy playbooks.Keeping this figure in mind, businesses with an Instagram and Facebook presence should take advantage of this feature to reach a wider audience.While you focus on creating high-quality content, you also want to ensure that it’s published at the right time.This trend was created by a Pakistani girl @dananeerr and you will be surprised to know that her Instagram followers grew by 384k to 1.5 million in just 16 days.Their sound selections often provide valuable insight into the latest music trends. They are prominently featured in the Explore feed, where video content is prioritized over static Instagram posts, making them a powerful way to reach new audiences. For reels, they are considered viral videos if they achieve at least 100,000 views. To reach 1000 views on your Instagram Reel, focus on creating high-quality, engaging content, use trending audio, and promote your Reels across different platforms. Looking for trending reels audio this week on instagram? @Creators is used by Instagram to share important updates like platform improvements, reels trends, and trending audio. The Instagram algorithm heavily favors videos with strong watch time.Using relevant hashtags and keywords in your TikTok videos is key to boosting your chances of going viral.Try an AI generated caption for instagram to complement your Reeland get your message across to your audience.You can also tap Use Template directly from reels you see in your feed.With proper timing, you can guarantee that your Reels reach your targeted audience during their active hours.If I have a Reel that gets like 1,000 views per hour (WAY more than my normal views), I assume it’s being picked up in the algorithm.If you want to grow your audience on Instagram, then what you need are content pillars. Reels are discovery-oriented, and hashtags help your video appear on Explore and topic-based feeds. For Reels, the sweet spot is 20–25 hashtags per post. Too many can make your content look spammy, while too few limit your reach. Accounts with fewer than 10,000 followers achieve an average Reel reach of around 5,200 users, significantly higher than their regular posts (1,900).Trends can be fun, but without a little strategy, even the best-intentioned reel can feel awkward, off-brand, or straight-up invisible.Creating content that immediately hooks viewers is the key to knowing how to make your reels go viral.It’s not just about finding trends, but finding the right trends for your brand.Quick cuts and fast transitions work well with the rhythm, making the video feel lively and spontaneous.The best time to post on Instagram has created much debate on social media.Its hypnotic beat and Furtado’s ethereal vocals create a captivating atmosphere, ideal for fashion content, beauty tutorials, or any video that requires a cool, polished vibe.The key is experimenting with various transition effects, such as quick cuts, slow motion, or time-lapse. Since then, he’s run a marketing agency, managed content marketing campaigns for 8 figure brands, and grown Blogging Wizard to over 3 million yearly visitors. And don’t forget to check out my post on how to get more Instagram followers. You can learn more about how Instagram compares to its rivals by checking out our data-driven ranking of the 22 leading social platforms. Before that, the previous record was held by Indian content creator @riswan_freestyle for a Reel in which he kicked a football at a waterfall. It just goes to show how anyone can have a viral Reel on Instagram if it strikes the right note and takes off in the algorithm. So, depending on your country’s YouTube user base and content preferences, you’ll see different trending lists. This list of the most-watched YouTube videos gives you an idea of the platform’s potential reach. And from there, the content with the most views for a hashtag gets the top position and often goes viral. Most marketers say that a TikTok video with a million views in 1-2 days can be considered viral. Note the number of views on their top three videos. By Muhammed Riswan – 548M views. But what does it take to achieve the highest views on Instagram Reels? With their short, captivating format, Reels offer a powerful way to reach millions of users globally. Instagram Reels have revolutionized how users engage with content on the platform. Reels can put you in front of a larger audience, which can help you gain new followers. Hootsuite’s study showed that Instagram Reel posts get 300 to 800 likes per post. The most popular Instagram reel is a video titled Learn From Khaby. Almost all active users on Instagram watch videos on the platform each week. Instagram is pushing its users to publish more video content lately — and this includes Instagram Reels. The next viral Reel could be just one post away. Established YouTube channels can easily get over 100K views on a new video in a single day. With 2.6 billion monthly active users, YouTube is still one of the best online platforms for publishing viral content. Here are a few jaw-dropping viral content examples from TikTok. If it crosses the 3 to 5 million mark in a week, it’s well and truly viral. Looking for hashtags for Instagram Reels that will get your videos viral? We hope this guide to finding trending songs on Instagram reels in 2024 was helpful, and let us know if you have any questions or comments! These reels show up on this page because the Instagram algorithm takes into account the content you would like based on your past engagement. This is the perfect silly audio for the silly coworker duo in the office, especially if one is slightly more serious about work than the other. It’s a versatile sound that fits just about any video this season! We’ve officially hit November, which means the holiday audios are here to stay. Day in the life snippets can demonstrate to your audience that, ultimately, you are just a normal person like them. There’s something comforting in the knowledge that there’s still space on the Internet for content that depicts the sweet, sweet mundanity of everyday life. People love day-in-the-life type of content, and for a good reason. I would recommend creating savable content. Valerie Lisitsyna is a social media marketing expert with more than 350,000 followers on Instagram. Don’t just leave your videos sitting on your camera roll or hard drive. I simply do not have time to create unique content for each different platform – and I’m sure you don’t either – so this is how I make the most of my Reels. “Create once, post thrice” is a motto I came up with to explain my social media strategy. Please note that it’s very normal for your views on Instagram to be wildly inconsistent. Trends on social media change rapidly, and what’s popular today might not be tomorrow. Creating a unique branded hashtag can help promote your business and encourage user-generated content. Again, if we look at Sephora's IG Reel hashtag strategy, we can actually see that they add branded hashtags in the first comment. Notable Instagram Reel Trending Songs and Audios – September 26th, 2022 This content can inspire wanderlust and encourage viewers to explore new destinations. Sharing snippets from your travels is a great way to engage your audience and showcase your adventures. Hosting Q&A sessions allows you to interact directly with your audience. Our present to you for one of those “What should I post or make a reel about? You can share reels with your followers on Feed, and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Reels invites you to create fun videos to share with your friends or anyone on Instagram. To know how to go viral on Instagram Reels, keep in mind that Instagram rewards original, entertaining content tailored to specific niche audiences. Let’s dive into proven methods to maximise your chances of creating viral reels this year. You might be wondering exactly what makes reels go viral, especially now in 2025 when everyone seems to be competing for attention. Instagram Reels have quickly become one of the best ways to reach new audiences, boost your engagement, and potentially transform your account. The best times to post Reels on Instagram are typically between 12 PM and 2 PM during weekdays. To maximise visibility and engagement, it's important to publish your content when your followers are most active. Their Reel strategy includes a mix of polished campaign visuals, behind-the-scenes moments, and experimental Reels that align with current trends - ensuring they stay relevant without compromising their premium aesthetic. While the video and special effects on Instagram Reels are more limited, they still have their own editing perks. Did you know you can plan, schedule, and analyze your Instagram Reels content with Later Instagram Management Platform? “Since introducing Reels to our Instagram channel, we’ve seen our engagement grow by 280%,” shares Later’s Social Media Manager, Christine Colling. Plus, add effects, voiceovers, and music (or use your own original sound) before posting them to their feeds. Make sure to bring YOU to the reel. This is where your creativity as a content creator comes into play. Even if your reel is showing or teaching, you need to do in a way that entertains. When the views stalled, I went back and added all of my standard hashtags as a comment. When I posted an Instagram Reel everyday, I tested out using hashtags versus not using them. If I have a Reel that gets like 1,000 views per hour (WAY more than my normal views), I assume it’s being picked up in the algorithm. Based on the Digital 2023 report, most of the users you can reach through advertising on Reels are between the ages of 18 and 34. This translates to over half (55.1%) of the platform’s total advertising reach. According to the Digital 2023 Global Overview Report, advertisers can reach 726.8 million users through this ad placement. The good news for brands is that these Reels Ads command massive reach. Instagram introduced Reels Ads in 2021, giving advertisers the option to exponentially grow their reach. It’s much better to look at your own historical data to work out your personal best time to post. However, it’s crucial to remember that this won’t work for every creator as every target audience is unique. Different studies have come to different conclusions about the best time to post, but the best data suggests that 10 PM to 7 AM might be the sweet spot, especially on Saturdays. The upshot for creators and brands is that the key to improving the performance of your Reels is to focus on creating engaging content that viewers interact with. They use this engagement activity data to determine which content is most relevant to them, and this influences rankings. You can also use Reels to share important news/information that people should know about.Some popular ones are #agencylife, #advertising, #marketingagency, and #socialmediamarketing.Aston Martin, for example, enhances engagement through voiceovers that bring its craftsmanship and driving experience to life.Given the consistently low search volume for "short video reels," marketing efforts should primarily use the term "instagram reels" to maximize visibility and relevance.Whether you’re looking to refine your Reels strategy, decode Instagram’s algorithm, or discover the best posting times, this guide answers all your key questions - helping you harness the full potential of Reels in 2025.Everyone’s favorite social media app loves it when you jump on Instagram Reel trends, as it keeps users engaged on the platform.You can record your own sound with your video or use a sound from the Instagram library.This can be a fun and engaging way to connect with your audience while showcasing your personality.The study showed that the more invested a team is in using Instagram Reels, the better their engagement rate becomes. Behind-the-scenes content can also be a powerful tool for building anticipation for upcoming projects or launches. It is an opportunity to make your audience feel more involved in your journey. To maximize your chances of going viral, add a unique twist to the challenge or bring your personality to it. Research your target audience to match their vibe while staying away from overused hashtags which might be shadowbanned. The combo between starting with some strong batches and adding/removing as trends shift will keep your Instagram strategy nice and fresh. It’s important to work time into your schedule specifically for monitoring popular hashtags in your industry. Keep a list of the best hashtags for each of your content pillars. The algorithm favors content that is entertaining, funny, or inspiring. First, this helps the algorithm categorize your content to determine what niche it belongs to. Overall, Reels account for over 20% of the time users spend on Instagram, according to data released by Meta in April 2023., Ultimately, Instagram’s goal is to drive overall engagement. It categorizes your content and evaluates whether it will appeal to viewers who don’t follow you yet. According to Facebook, Reel ads that include vertical sound on a video creative have a 4.8% lower cost per action. So you’ll be very happy to learn that Instagram Reels can compel many people to make purchases. Consider testing different Reels to see which ones are performing well so you get a sense of what works with your target audience. Wyzowl also asked video marketers which distribution channel they found most effective. 79% of those surveyed said Instagram, making it the third most popular video marketing channel behind YouTube (90%) and Facebook (89%) 54.7% of users who can be reached with ads are men while 45.3% are women. The reason for the decline in reach may have something to do with increasing competition from rival platforms like YouTube Shorts. According to a study from last year, Instagram accounts with between 50k and 45m followers saw their average Reels reach fall from 95.6k to just 47.85k year over year. Use this audio to express the calm joy of being fully immersed in something you love, capturing the serenity and peacefulness of your mind during those moments. A post shared by Oo•de•Lally Coffee (@oodelallycoffee) A post shared by High On Himalayas (@highonhimalayas25) It’s the perfect trend to reflect on your dreams and share your vision for the future with your followers.